| Since its inception in
1997, Momentum has endeavoured to integrate some of the
best principles and methods of corporate strategy on one
hand and marketing strategy on the other, to help our
clients develop comprehensive brand strategies and meet
the challenges of an ever more competitive market place.
The heart of our work remains the development of a
motivating, distinctive brand positioning and a unique
brand personality for our clients' brands. The resultant
benefits to clients include the building of a more stable,
long-term demand and the building of decent profit margins
by adding values that bond customers and make their
companies attractive to work for and deal with.
In fact, Momentum increasingly believes in working
across multiple stakeholder groups which include employees,
shareholders, government, financial communities, media,
vendors, channel partners, etc
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| We have been working
very closely with Momentum for evolving
a branding strategy for Bharat Petroleum's
retail SBU. The scope of work included
evolving a branding architecture for
the existing brands & also for all
the new brands in retail.We have found
that working with Momentum has been
very refreshing, highly creative but
at the same time closely linked to reality. |
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| S.Ramesh,
Dy.General Manager (Retail Strategy) |
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Our process involves close collaboration with clients
and the use of a proprietary research methodology that
helps us base our strategies on sound understanding
and insight. Typically, our outputs consist of business
and growth strategies, a company vision, core competence
architecture, strategic positioning, brand personality,
integrated marketing mix strategies (including creative
briefing, internal communication & training, retail
& service strategies and brand architecture). |
