Momentum Strategy Consultants: Client Testimonials

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"Of all the agencies I have dealt with, you are the only one who has understood Tata Steel."

B. Muthuraman, MD, Tata Steel

"Working with you has always been a pleasure and I am sure the work you have done on Lakme will benefit the brand for many years to come."

Arun Adhikari, CMD, Hindustan Unilever Ltd

"Your work on Reebok was very strong. It offered a new concept for the brand. There is a great deal of potential in that concept. I am very interested in seeing us do more with the 'Enjoy the Game' idea. Applause to your initiative."

Michael Conrad, Chief Creative Officer, Leo Burnett Worldwide

"We have been working very closely with Momentum for evolving a branding strategy for Bharat Petroleum's retail SBU. The scope of work included evolving a branding architecture for the existing brands & also for all the new brands in retail.We have found that working with Momentum has been very refreshing, highly creative but at the same time closely linked to reality."

S.Ramesh
Dy.General Manager (Retail Strategy)

"The entire project involved a considerable amount of research among various types of consumers and influencers all over India and through the course of this project, the quality and quantity of effort put in by Momentum has been commendable and has led to many new insights and a new focus to our Marketing Strategy. They have been able to bring a much greater direction in our Marketing Activities."

K.B.S. Anand
VP, Sales and Marketing

"We had the privilege of working with Momentum Consulting, when we decided to reinvent the brand MTR and develop a new growth strategy.

The Momentum team went about the task with a great deal of professionalism and commitment, resulting in a comprehensive strategy document with a clear Action Plan. The document, in fact, has become our bible, guiding every action of ours and helping MTR to grow both in India and global markets.

What differentiates the Momentum team from others is their ability to organise from various sources relevant consumer insights which are critical to develop brand strategy, bringing in learnings from across categories and across global markets, understanding the essence of the brand and developing a strategy in sync with the brand essence, and most importantly, coming out with implementable recommendations.

"To summarize, if any organisation needs development of growth strategy, brand reinvention and creative development, we would rate Momentum as the best in the industry to undertake such projects."

J. Suresh
CEO and Executive Director

"I worked with Dharen in his capacity of Regional Planning Director at JWT in Hong Kong. We worked successfully together for a number of years where his insight and his ability to always see the bigger picture were invaluable in launching a highly successful new campaign Diamonds for Modern Women and repositioning of an existing brand, Diamond Wedding Rings.

Dharen's strengths, for me, lie in him being able to simplify complicated issues. He is able to analyse all of the detailed findings and arrive at the underlying core motivations. He has an ability to determine commonalties between markets in multinational projects, whilst maintaining only the true differences - where altering of the message is necessary.

He has taught me more about the intricacies of planning and marketing than anyone else. He is tremendous working under pressure and about the best presenter I have ever seen. Above all of this Dharen is one the most charming people I have ever worked with."

Nicolas Ellis
Research and Planning Controller, Japan & Asia Arabia