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Dharen Chadha
After serving as Global Planning Director at J Walter Thompson (JWT), Dharen returned to India in 1997 to set up Momentum Strategy Consultants. Since its inception, Momentum has endeavoured to integrate some of the best principles and methods of corporate strategy on one hand and marketing strategy on the other, to help clients develop comprehensive brand strategies and meet the challenges of an ever more competitive market place. Momentum has worked with companies like Asian Paints, Lakme, Wipro, HLL, Brooke Bond, TATA, Kotak Mahindra, ACC, GMR, VIP, Reebk, ITC, Lifebuoy, P&G, BPCL, Big Bazaar to name a few. Momentum has also done two international brand strategies for Unilever Plc. (London) and Esquel Group (Hong Kong).

Dharen started his career with Voltas in 1980 ending up as Marketing Manager - consumer products, in charge of joint ventures with Pepsico, Kraft General Foods, Johnson Wax etc. In 1987, he joined HTA (JWT) as Director - Strategic Planning. In 1991, he was transferred to JWT, Hong Kong, as Head of the Strategic Planning Department. In 1994, he was appointed Regional Director-in-Charge of their Unilever (Detergents) and Eastman Kodak business across the Asia Pacific region, including Japan and Australasia. He moved on to serve as International Vice President in 1994, Senior Partner in 1995 and Global Planning Director in 1997. Dharen was also a part of an eight member worldwide team that developed JWTs new strategic protocol for Integrated Communications, Thompson Total Branding.

Dharen is an MBA from the Jamnalal Bajaj Institute.

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