| The essence of brand strategy
is differentiation, which is why positioning and personality
constitute the heart of brand strategy. Developing a powerful
and unique brand positioning and personality is a highly subtle
and specialized skill, that demands as much creativity and breakthrough
thinking as rigour and understanding.
Over the years, Momentum has developed a very high level
of competence in developing inspired positioning, personality
as well as complete marketing mix strategies for its clients.
The secret of our success lies in a unique combination of
inspired creativity and incisive analysis of the findings
of systematic and rigorous research.
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