From time to time, Momentum has been requested by clients to train their marketing staff in the best practices of brand strategy.

Clients for whom training workshops have been conducted include Asian Paints, Eastman Kodak (Greater China), BBDO (Asia-Pacific), A.C. Nielsen (Asia- Pacific), Marico, etc. The Momentum approach to training is to help practitioners apply the concepts of brand strategy development on live brand case-studies in order to bring a strong sense of concrete reality to the training.

A typical workshop structure can consist of the following outputs -

	Business Strategy
	Company Vision
	Strategic Positioning
	Desired Brand Personality
	Marketing Mix Strategy
	- Product and Innovation Strategy - Pricing Strategy - Channel Strategy including retail and service strategy - Communication Strategy - Brand Architecture
	Strategic Road Map including Core Competence Architecture