Based
on a growth strategy congruent with and built upon the
brand's distinctive core values, a 10 -15 year plan of
action (highly detailed-out action steps for the first
three or four years, and more thematic for subsequent
years) essentially involves :
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Identification
of the most appropriate strategic theme for concretization
of the strategy. |
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Identification of the
key corporate challenges that must be faced along
the way. |
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Identification of
the specific programs that must be undertaken to
meet those corporate challenges. |
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Developing an agenda
for building the competencies required to implement
those programs. |
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