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Strategic Roadmap
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Based on a growth strategy congruent with and built upon the brand's distinctive core values, a 10 -15 year plan of action (highly detailed-out action steps for the first three or four years, and more thematic for subsequent years) essentially involves :

Identification of the most appropriate strategic theme for concretization of the strategy.
Identification of the key corporate challenges that must be faced along the way.
Identification of the specific programs that must be undertaken to meet those corporate challenges.
Developing an agenda for building the competencies required to implement those programs.